I've been trying to get my friends into playing FA, and I've said to them that the best way to learn is to play through the Vanilla campaigns (to get used to the unit roles and basic dynamics) as UEF first.
The reason I think UEF is best for a beginner is because they are generally good all-rounders and their units look like what they're supposed to be. Do you agree that this is how I should be pitching it to potential new players, if not why not? What faction do you think a new player should start with and why?